Writing on the Web from Patsi Krakoff, The Blog Squad

3 Drivers of Blog Traffic: The ICE Effect

Your blog posts should be written to make an impact called ICE: satisfy an immediate need, evoke curiosity, and be entertaining. Get more traffic with ICE.

Read this post here: 3 Drivers of Blog Traffic

The Psychology of Content Marketing with Blogs

Here's a post that reviews the basics of how business blogs work to get leads and new customers for your business, with a suggest to learn more about how to get blog traffic:

The Psychology of Content Marketing with Blogs

The Ultimate Traffic Formula: How to Get More Blog Readers

Here's a quick video clip from the folks at iFlashVideo service, about the Get More Blog Traffic Workshop this week:

The Ultimate Traffic Formula
May 19, 2010 4 p.m. ET
On the phone and Simulcast on the Web, your choice:

I hope you'll join us, it'll be fun and informative... and profitable!

Scattered Marketing... or a Content Marketing Google Map?

6 questions to ask yourself about your small business online marketing. How to cut short your online learning curve and start getting more traffic results. Read this post here... WritingontheWeb.com.

5 Content Marketing Goals for Web & Blog... and One Big Challenge

To read about the 5 goals your site should achieve in the first minute or two that visitors land on your blog, please visit the new blog site at WritingontheWeb.com.

Smart Blogging + Blog Traffic = Avoid Blog Oblivion

Smart blogging needs good, robust blog traffic. Here's how to avoid business blog oblivion:

Click here to read the post Smart Blogging + Blog Traffic

Blog Traffic for Smarties …and the dumb things they do

To read about why getting traffic to your blog is a challenge, and what you can do about it, please click on over and subscribe to the new blog, WritingontheWeb.com

The Ultimate Traffic Formula with Michael Martine

May 12, 2010 – 4 p.m. ET

Phone & webcast, your choice

Tutorials, access to videos, recording, handouts, etc.

Here’s where you can read the details and find out more and register:

Get More Blog Traffic

3 Big Reasons to Survey Your People

When did you last survey your clients and prospects? Are you asking your people good questions?

There are 3 big reasons you need to be asking your potential and current clients questions:

1. You need to find out who they are: demographics and psychographics.
2. You need to find out what they want: what are their challenges, what products would they like, what kinds of services they'd pay money for.
3. You also want to get their feedback, especially from those who have used your products and services.

Yesterday we had a fantastic Webinar with Dr. Jeanne Hurlbert of MySurveyExpert.com. Jeanne is the go-to person when you want to create surveys and quizzes that work to grow your business. As a Ph.D. sociologist and professor, she's worked with some big name companies as well as some entrepreneurs like Tony Robbins.

Webinars Rock, except when they don't...

We had a GotoWebinar system malfunction yesterday, and are rescheduling the Survey Webinar with Dr. Jeanne Hurlbert for next Thursday, March 25, 2010, 4 p.m. EDT (will be recorded.)

If you've already registered, no need to do anything; you'll get notification of the event access codes.

These things are so frustrating when they happen, and I feel bad for those of you who patiently waited on the call and on the Web. To make it up, Jeanne is offering access to some really great videos on surveys, as well as a $100 discount coupon for her survey creation wizard. We promise to make up for the inconvenience and annoyance this may have caused.

To register, go here: How to Use Surveys & Quizzes to Attract, Sell & Profit. (I'm an affiliate of MySurveyExpert.com and proud of it.)

How to Use Surveys to Attract, Sell & Profit

What's the big obvious difference between a visitor to your website 10 years ago and one today? Probably not much in the sense that both are looking for information that can help them and their problems.

Only today, visitors are more web savvy and if they don't find what they need right away, if there's not something "in it for them," something that is obvious and easy, they're gone.

So how do you capture visitors' attention immediately with something that is clearly beneficial to them? I'm thinking a digital download in exchange for an email address, of course. And I'm thinking something that puts the focus on them and their situation... and I'm thinking about a tool that will engage them and get them to think...

Bingo, you guessed right! Ask them to take a quick survey or quiz that gives them answers. But it has to be done right. And it has to be fast, otherwise nobody's going to take time to fill it out.