Getting High Page Ranks: Use Amazon Backlinks?

Denise wrote about getting backlinks from Amazon, by writing a review of a book, and posting your profile on Amazon, with links to your site and blogs, over at our Build a Better Blog.

Since your site or blog is judged to be important by the search engines such as Google if great big important sites (like Amazon) link to you, this makes sense. Here's some excerpts from the article, Backlinks from Amazon.com

Maybe I'm missing something here and web/SEO gurus who know way more about this can add to my limited knowledge, but if you were to set up a profile on Amazon.com that includes a link to your blog, then post book reviews, create Listmania lists and guides, wouldn't that help your pagerank?

At the very least it can help create awareness for you and your business. If your review is substantial and provocative, a reader might click on the link for your name. That takes them to your profile and if that's compelling, they may click on the link to your blog. Over the weekend I posted a review of Tom Antion's book The Ultimate Guide to Electronic Marketing for Small Business.  I'm going to make a point to post book reviews from here on out and see if it makes any difference.

Do you use this as a way to drive traffic to your blog?  If so, what's your experience?

Hate to admit this, but the astute people over at Amazon even sent me an email asking me to review the last 3 books I bought from them, and I ignored it, or rather put on my 'to do' list (that never gets done because it isn't on my 'urgent' list).

Okay, okay, now I get why this is so important.