Patsi Krakoff, Psy.D.

I'm co-founder of The Blog Squad, a Doctor of Psychology, and I have a specialty in content marketing for the Web for small businesses. This includes articles, newsletters, blogs, ebooks, white papers, and ezines for executive coaches, authors, speakers, and consultants. You can't have a strong Internet presence unless you've got good content. How's yours?

Here's how I can help you:
1. I can provide a review of your online content.

2. I can coach you for better online writing.

3. I can provide you with content for blogs, e-newsletters, and white papers & ebooks.

My story is never short.

You don’t live as long as I have without having a long, long story.

I am passionate about writing. I was trained as a journalist, wrote freelance in Europe for 18 years, and then became a psychologist.

However, this is not my story.

In high school, I won a scholarship from the Ford Motor Company National Journalism Competition, enough to pay for my college, and ensure my love for writing for life.

Nevertheless, this is not my story.

I worked hard as a psychologist and coach. Then I discovered I could make a living writing on the web. I founded Coaching Matters & Customized Newsletter Services in 1999 and continue to provide that service to a great group of professionals.

This is my story…

One day my husband and I moved to Lake Chapala, Mexico to (sort of) retire. We bought a home and sold everything in the US. I stopped all career activities (psychological testing, coach training for therapists) but I kept what could do online from Mexico: writing e-newsletters.

Lesson #1 Change is good. Technology is great!

I earn money working from home and play tennis every day! No commuting, no office to go to, just writing, and making money with plenty of time for fun.

Lesson #2: Fun is important! Learning is important too, and when I’m constantly learning, I have fun.

Lesson #3: If I am going to work hard, I prefer to be working for myself.

Here’s some more of my story.

One day I learned to master the powerful KickStartCart all-in-one database management system for my business.

Lesson #4: You CAN earn money while you sleep. The Cart makes it possible for new orders to be processed and delivered automatically.

Lesson #5: Writing is key.

You must have a number of information products, reports, ebooks, to offer clients in order to have sales. Hence, writing is crucial. It's marketing with content: content marketing.

One day I was home on my birthday (Sept. 4, 2004) and I was frustrated because I couldn’t update my web pages myself.

I was writing an ebook on how to do an ezine, and I wanted to post something about that on my website.

I got an email promoting blogs for businesses. It said “Any idiot can set up a blog and start posting on the Internet within an hour.”

That resonated with me. I’d been called worse than a “techno-idiot”. I went to Typepad and set up this blog and was published on the Internet within a couple of hours.

Lights went off. I immediately saw the potential for other professionals who want to be in control of their web pages and get their messages out to a global audience.

Within 6 months I had formed The Blog Squad, wrote a book on how to Build a Better Blog, was blogging daily on 3-4 blogs, and had built a huge audience of people asking questions about this “new fad.”

This is where the story gets interesting.

Within 2 years I had tripled my revenues, grew a database list of prospects ten fold.

I continue to provide all sorts of Internet content marketing and services to busy professionals like you.

Just because you buy a pair of new shoes, it doesn’t mean you can dance!

Anyone can set up and write on a blog; making your blog work for business is an art and a science.

A business blog is essential, and there’s more to getting results than you might think (Hint: Content Marketing!)

If you want to master the best darn marketing tool on the planet, then give me a call: 858-375-5048.

About Coach Ezines blog: (now called Writing on the Web)...

This is where I originally started blogging about ezines. Since then, it’s evolved. This blog is about writing great online content, for your ezines, blogs, ebooks, and many other content marketing tasks.

That includes white papers, advertorials, sales and landing pages, email marketing, and other content marketing tasks for the Web.

The rest of the story? More will be revealed…

Visit my other site:

Newsletter & Blog Articles on Leadership & Personal Development